*This Stuff is a newsletter by me! fashion journalist, Alyssa Hardy. Three times a week, I unpack the ways our clothes impact the world through news, essays, interviews and more. Subscribe for free here and follow me on Instagram, Facebook and Twitter. Know someone who might like this story? Forward it to them!*
As we head into Earth Month this April, fashion brands around the world are gearing up to push their sustainability claims to the masses. We’ll hear about new technologies in textiles, reducing carbon emissions and waste, upcycling, recycling, and everything in between. There will be tips and posturing about which brands are doing it right and which ones are doing it wrong. Importantly, brands that have taken the necessary steps toward certification for their sustainability claims will get an added dose of attention as they tout their sustainable badges of honor.
